I recently wrote about a love hate relationship with Strava. The app that bikes back doesn’t want to go away.
Some try to sue them, love, some hate, but it’s not quite like Marmite – as we all seem to love and hate it a little bit. A little bit like real racing, we love it when it goes well. We hate getting beaten.
But perhaps most significantly, it does seem to change the way the more competitive-minded of us go about our training rides. Even on a nice day. So the other week, I made a short film.
Can be watched in HD here.